It may not be a real backlash, though; rather, some clickbait from the good folk at the Grauniad to get those much-derided (but desirable for the advertisers!) urban creatives sharing the link all over social media. Because what's not to love about - let's be real - eggs for a late breakfast at the weekend. If you've worked your socks off all week, barely having time to wolf down a piece of toast before going to work each day, why not enjoy the most important meal of the day, slowly, with friends, when you get to the weekend?
Hackney, as I've document, is in the midst of a brunch revolution. There are now so many places to get your fill of eggs at the weekend, that it's very rare to have to wait for a table. There are now high end options, Antipodean twists, classic greasy spoons, Med-influences. But nowhere has really, really specialised in only doing that classic eggy, bacony thing well...until now.
Hash E8 opened a couple of weeks ago halfway between Dalston and Clapton on Dalston Lane. It's an all day cafe - a 'short order' cafe they say, which is American English for a short menu of diner-style food that can be cooked up quickly, to order.
So far the the short order menu focuses on all things piggy and breakfasty. These guys source all their pig from a farm in Yorkshire, and you'll find that pig making its way into bacon, sausage, sausage patties, sausages, bacon jam and their signaturee slice of confit pork belly, which appears in many of the dishes and is available on the side. It's a much richer and more punchy option than your standard bacon.
I've been a couple of times already - it's that good - and made my way through some signature dishes and specials.
The Piggy Muffin is their spin on the McDonald's breakfast classic. It's epic: between the two muffin halves you'll find a homemade hash brown (more on that in a minute), confit belly slice, crisp bacon, a slice of regulation processed cheese, a mini omelette (one egg, whipped and fried) and their own bacon jam. It comes with a side of their deeply flavoured chutney and is held together with a skewer, which my piggy friend abandoned as he squeezed the whole thing together to eat as a burger. Bravo, Alistair.
Another signature is their Belly Benedict, which is your classic poached eggs on top of their confit belly, spinach, topped with a silky hollandaise and then some flakes of their umami dust (bento and black sesame, I think). An American short order influence comes in the shape of their home fries, gorgeously crisp and flavoursome.
The Piggy Muffin is their spin on the McDonald's breakfast classic. It's epic: between the two muffin halves you'll find a homemade hash brown (more on that in a minute), confit belly slice, crisp bacon, a slice of regulation processed cheese, a mini omelette (one egg, whipped and fried) and their own bacon jam. It comes with a side of their deeply flavoured chutney and is held together with a skewer, which my piggy friend abandoned as he squeezed the whole thing together to eat as a burger. Bravo, Alistair.
Another signature is their Belly Benedict, which is your classic poached eggs on top of their confit belly, spinach, topped with a silky hollandaise and then some flakes of their umami dust (bento and black sesame, I think). An American short order influence comes in the shape of their home fries, gorgeously crisp and flavoursome.
On my second visit the special was a Hash Benedict, which was the aforementioned egg combo but on top of a whopping round hash cake. It tasted German style, like reibekuchen, with slithers of potato and a decent amount of sweet onion to give it full flavour. I added confit belly to mine, because it's too good not to have, and it came with a lightly pickled beetroot and cucumber salad, continuing the Mitteleuropaeisch theme.
We went all out gluttony, and chased our sizeable savoury brunch with their sweet special: a French toast sandwich of peanut butter, Nutella and banana. My arteries may not have thanked me for it, but it was worth the extra clogging. Hash E8 brings out the piggy side of me, and I thought I may as well go the whole hog.
They keep it diner style on the drinks. No pretending that a kale and flaxseed smoothie will save your soul here: just orange juice (from concentrate), filter coffee (by the Clapton based Roasting Shed) and cups of tea. For breakfast booze fans, there is a small selection of craft beer and a Bloody Mary.
There are plans to open in the evenings too, but the owners say they are mastering the daytime service first. Based on my two early visits, I'd say they've mastered it already: friendly, efficient service, fair prices for the size and quality, and already doing a very steady trade. I know that Hash E8 is going to be a regular haunt, and I'm already dreaming of my next slice of confit pork belly.
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